Primewire.ru Case Study

What is Primewire?

http://speedydeletion.wikia.com/wiki/PrimeWire.ag

Explain what Primewire is and how it works.

When did it launch?

Where is it hosted?

How many page views does it receive?

What is its estimated revenue?

What are the legal implications of Primewire?

http://www.youtube.com/watch?v=jk06arG9_TY

Give a brief outline of Richard O’dwyer’s case

Was he found guilty of copyright theft?.. (who by?)

What does this mean for Primewire?

How has the MPAA responded? 

http://www.cable.co.uk/news/major-isps-to-block-another-five-piracy-websites-801664066/

Is this an effective form of regulation?

What impact is it having on the film and TV industries?

UK cinema admissions: http://www.launchingfilms.com/research-databank/ 
2010: 173, 350 468   
2011: 171, 562 193   
2012: 172, 498 774)

What does the evidence suggest about UK cinema admissions?

Explain how piracy is affecting the FILM industry:

Explain how piracy is affecting the TV industry:

http://www.forbes.com/sites/karstenstrauss/2013/03/06/tv-and-film-piracy-threatening-an-industry/

Some excellent observations from class...

Remember that all of your case study knowledge needs to be framed in terms of how online media:

• offer opportunities and advantages to institutions and audiences and/or
• change the way in which institutions work or how audiences engage compared with old media practices.

Kyle said: "The film also has a twitter account which provides live update about information about the film, events and actors involved. Fans can find out information such as if the film recieved any rewards, how many people saw the film and how the actors felt the film actually done"

This is an example of how audiences are engaging with the media differently. Twitter provides a live feed of constantly updating information. Instead of reading a review in a newspaper, audiences can retrieve a wealth of information about the film including reviews from twitter users which will probably be more relevant than a stuffy old film critic.

Jack said: "On the Great Gatsby's home page there are various links to different online apps that can be used to place the audience into the film. One example is placing your own initials in the style of The Great Gatsby's graphics and then having the ability to share this on social networking sites such as twitter, furthermore you can also then take this and download it as a home screen."

This is a great example of both how institutions are taking advantage of online promotion and how audience's expectations of interativity are changing. The form of promotion lends itself to a form of personalised viral marketing, it is designed to be spread among friends on social networking.