Online Age - Past Paper Questions

Jan 2011

1. "The impact of the internet is revolutionary", discuss

2. Discuss the extent to which the distribution and consumption of media have been

transformed by the internet.

June 2010

1. “For media audiences the internet has changed everything” discuss

2. Explain the extent to which online media exists alongside older methods of distribution in

2010.

Jan 2011

1. “The impact of the internet on the media is exaggerated”, discuss

2. Evaluate the opportunities and threats offered to media producers by the internet

June 2011

1. “This is the age of the prosumer – where the consumer becomes the producer”, discuss.

2. Discuss the extent to which the behaviour of media audiences has been transformed by the

internet.

Jan 2012

1. The online age has led to competing theories of cultural change. Which do you consider the

most relevant to the media and why?

2. Evaluate the ways in which media audiences have benefited from online media

June 2012

1. “The online age has significantly changed consumer behaviour and audience reception

compared with the offline age”, discuss

2. Evaluate the ways in which media producers have taken advantage of convergence.