TV in the Online Age: iPlayer
Read this (very short and easy to read) article and start a BBC iPlayer case study by answering these questions:
- How
long has BBC iPlayer been going?
- Describe
typical audience behaviours in a pre-internet age
- Describe
what iPlayer allows audiences to
do.
- Discuss
iPlayer’s success in
increasing the number of platforms it can be viewed from (PS3, Wii, iPhone, Android etc)
- What
is the statistical break-down of how iPlayer is viewed?
- What
is the fastest growing platform for the iPlayer?
- What might be future developments for iPlayer?
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